what is the deal with popeyes chicken sandwich

Popeyes and Chick-fil-A were in a Twitter spat Monday over their chicken sandwiches. "More often than not, [follower count] is a vanity metric," he said. My cousin who is a major foodie finally tried it in New York on the weekend, and he said it was very good for $4. Popeyes said it introduced its new chicken sandwich to meet existing customer demand, but the social media conversation has been bringing hordes of new faces through the fast-food chain’s doors. And the pickles seemed thicker, almost a little too thick for a sandwich. It had a brioche bun, a thick layer of pickles, and it came with either mayonnaise or a spicy Cajun sauce. Finally, Popeyes has family meal bundle options and, yes, the famous chicken sandwich is included. It could be argued that if people are going to act like assholes, they are going to act like assholes whether there’s a chicken sandwich around or not. November 3 is a Sunday, and don’t think for a moment that’s a detail that slipped by the Popeyes braintrust. New followers might not translate into new customers or a sales bump for either chain, however. The promotion is running in honor of National Fried Chicken Sandwich Day (Nov. Popeyes’ customers think highly of the new chicken sandwich, and the online craze about the crispy, juicy chicken is just increasing the hype. It could be argued that if people are going to act like assholes, they are going to act like assholes whether there’s a chicken sandwich around or not. The many, many conversations about fried chicken sandwiches, explained. Order up! Make-Ahead Popeyes Chicken Sandwich . It's a big sandwich. a buttermilk-battered and hand-breaded chicken filet on a toasted brioche bun, topped with pickles and either mayo or … It is too early to tell if the chicken sandwich will drive traffic to Popeyes in the long term and help its sales catch up to Chick-fil-A's. That Sunday availability is likely to result in a big launch day. Every now and then marketers strike gold without looking for it. They were determined to get one this time. Business may not keep up at that rate, and Popeyes might not get the massive marketing boost that the chicken sandwich generated last time. Some like to keep it classic, but you can spruce up your chicken sandwich anyway you like. The deal is good through Sunday, Nov. 15 and must be ordered online or in the app. As the 10 a.m. hour ticked by, more people arrived. Went to a Popeyes for lunch, they sold out of the sandwiches already. Randy Estrada holds up his chicken sandwiches at a Popeyes, Thursday, Aug. 22, 2019, in Kyle, Texas. Popeyes would do just fine if it made a chicken sandwich slider. Data from Numerator, a market intelligence firm, shows that fans of the Popeyes chicken sandwich weren’t starving young millennials and Gen-Zers. After two months of teasing, the fast-food chain Popeyes Louisiana Kitchen (headquartered in Miami, Florida) finally brought its legendary chicken sandwich … Won’t sell them till a few days later. I'm an alumni of the New York Times and NPR. KFC just announced it will be testing its new chicken sandwich in 15 locations around the Orlando metro. The deal says that customers can get either a classic or spicy chicken sandwich. We want to hear from you. She Finds reports the sandwich has 42 grams of fat, 50 grams of carbs, and 1,443 milligrams of sodium. The first location I attempted to visit had a sign printed on a sheet of 8×11-inch computer paper which read “Sold Out on Sandwich” before the clock struck noon. A Division of NBCUniversal. Now all of us heard about the hype, we want to still be part of that sharing. The Chicken Sandwich regularly costs $3.99. Popeyes serves chicken dishes in mild and spicy flavors and offers sides such as red beans and rice, Cajun fries, mashed potatoes with Cajun-style gravy, Cajun rice, macaroni & cheese, biscuits, and coleslaw.In addition to chicken, Popeyes also serves fish and shrimp entrées. It took us about 25 minutes to get up to the drive-thru window and collect our sandwiches. This iteration of the Popeyes fried chicken sandwich seems identical to the previous version. The Popeyes Chicken Sandwich, which features all-white meat chicken breast fillet marinated in a blend of Louisiana seasonings, has been in high demand since its introduction in … The buzz. © 2020 Forbes Media LLC. We were car No. The catch is just that it has to be your first order through the Popeyes site or mobile app. So, I bundled my 91-year-old aunt, Maxine Clapper, into my Prius and set off. Popeyes has perfected the art of fried chicken. You can fry the chicken to order and let everyone assemble their own sando just the way they like. The deal is good through Sunday, Nov. 15 and must be ordered online or in the app. When Did Popeyes Chicken Sandwich come out? Waited in line for 30 min. If you order the sandwich as a combo meal with a side, biscuit, and a drink, it will be closer to $8.00. "In general, a follower is less valuable for a brand than a regular person or influencer," Sean Spielberg, co-founder and CEO of Instascreener, a social media analytics firm that focuses on influencer marketing. You may opt-out by. Opinions expressed by Forbes Contributors are their own. The sandwich sign at the Popeyes drive-thru in Ypsilanti, Mich. “Sunday at 10 a.m. sharp,” the counter clerk told me, via the drive-thru intercom. AP Photo/Eric Gay). Spicy or Mild. ), according to Brand Eating. She eats at both Chick-fil-A and Popeyes and tends to make her decision based on which is closer. Based on the early demand, they most likely sold them all by the end of the lunch hour. Chick-fil-A did not respond, but other restaurant chains, like Wendy's and Shake Shack, joined in to boast about their own chicken sandwiches. The signs were up, but there was no sign of the sandwich. Meanwhile, chicken sandwich newcomer Popeyes vanquished Wendy's, capturing 69% of the vote, to set up the final round we all expected. Chick-fil-A is the largest chicken chain in the U.S. by sales, beating out Popeyes. For $3.99, you get a generous portion of fried chicken breast, a dollop of mayo, two pickles and a soft bun. A manager eventually came out and gave those people numbers so they could go wait in their cars in the 37°F cold. "Many of our restaurants have seen a high demand for the sandwich, with guests excited to give it a try," Popeyes spokeswoman Dara Schopp said in a statement. The sandwich. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The Popeyes Chicken Sandwich is around $3.99. 11 in the drive-thru. Get access to exclusive coupons. Popeyes gained more followers than Chick-fil-A, but new followers might not translate into purchases. It is suddenly, inexplicably inescapable. Now demand is through the roof for the Popeye's chicken sandwich, which means some people won't be able to get one, creating more memes and buzz and headlines etc. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich. Seems like their new Sammy is filling in a niche thats had some pretty large demand for a long time now: bomb ass chicken sandwich thats DOESN'T fund hate groups. The delay wasn’t explained, but the restaurant then posted “cash only” signs, which made me think it might have been a credit card processing issue. Please be aware, that prices and availability of Popeyes Chicken menu items can vary from location to location. Fried chicken sandwiches. Popeyes’ spicy chicken sandwich is the best thing I’ve ever had in my entire life. Popeyes’s new crispy chicken sandwich inspired glowing reviews, long lines, sandwich shortages, and endless online chatter Contributors: Jenny G. Zhang and Greg Morabito Share this story For dinner, my family said a new Popeyes opened up. The sandwich. Now Popeyes on the other hand has been non-political and has top game chicken. And after the restaurant doors finally opened at 11 a.m., the first customers emerged, holding their Popeyes bags high in victory. She pronounced it “good,” her all-purpose compliment for something she enjoys eating, and said she would have one again if I brought it home to her. What’s more, there doesn’t appear to be any fine print requiring a purchase to get the free Popeyes. Spielberg said that brands tend to receive less engagement — fewer likes or comments when taking its number of followers into account — from its followers than a regular person or influencer, individuals or celebrities who can sway public opinion. Around us, others stayed, too, including the group at the door. Social media users also chimed in to share their favorite fast-food chicken sandwich. KFC Beyond Fried Chicken: KFC is testing a … — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. The deep-fried chicken is “loaded with fat” from the battering, frying, mayo, and the bun. The deal, posted on Popeyes’ website , isn’t valid for … The Popeyes chicken sandwich will be back in stores this Sunday, November 3, the fast-food chain shared in a tweet on Monday morning. We love fast food (chicken sandwiches), we feel like we are united in sharing the same treat. For dinner, my family said a new Popeyes opened up. The fried chicken chain’s new offering has become America’s must-eat sandwich, for those who can find a … There is nothing special about Popeyes’ new chicken sandwich. It is a psychological thing. While Popeyes still reigns supreme as the king of fast food fried chicken, Wendy's new and improved recipe is a venerable runner-up that's absolutely worth trying. And today's gold was starting a twitter war over chicken sandwiches. $5.29: Bonafide® Chicken – Combo: 2 Pc. (She’s not from the eat-in-your-car generation, which is understandable.). Here's our original review of the fast-selling sandwich. It even comes wrapped in a foiled envelope. This lets me see how inflated my local Popeyes’ (in Woodhaven, NY) prices … Supposedly, the Popeyes Chicken Sandwich may be the most popular, but it’s also the most unhealthy. Waited in line for 30 min. Popeyes said it introduced its new chicken sandwich to meet existing customer demand, but the social media conversation has been bringing hordes of new faces through the fast-food chain’s doors. The sandwich. Make it a party and invite your friends and family over for a fried chicken sandwich party. Get this delivered to your inbox, and more info about our products and services. She was unable to finish her sandwich, which seems a little large for elderly appetites. In fact, 43% of buyers were Gen-Xers. Popeyes’s new crispy chicken sandwich inspired glowing reviews, long lines, sandwich shortages, and endless online chatter Contributors: Jenny G. Zhang and Greg Morabito Share this story Yikes. We hit the drive-thru to see how it fared against Popeyes. “Awful,” the source calls it. A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A's 1,026,039, according to data from Thinknum. If anything, the chicken was even more moist than last time, perhaps because it was prepared in the morning rather than afternoon. All Rights Reserved, This is a BETA experience. The Popeyes chicken sandwich is the Tickle Me Elmo of sandwiches, the Fleabag jumpsuit of sandwiches, the 30-50 feral hogs of sandwiches. But at this Phoenix restaurant, it's also causing chaos. After a Twitter spat with Chick-fil-A over chicken sandwiches, Popeyes Louisiana Kitchen walked away with a larger spike in its follower count — but that might not matter for its long-term sales. “You better get here early.”. "A few restaurants have temporarily sold out of the sandwich, and we are working to make sure they receive more as soon as possible.". The Popeyes chicken sandwich is large and tilts the scale at around 480 calories. A retail wreck, a bankruptcy boom and Chick-fil-A mac & cheese. © 2020 CNBC LLC. We pulled into a parking lot space, and opened the bag. The Popeyes Chicken Sandwich returns to Popeyes’ restaurants nationally on November 3, which, as we all know, is the famous holiday National Sandwich Day. This iteration of the Popeyes fried chicken sandwich seems identical to the previous version. Tuesday/Wednesday causing them to sell out of chicken sandwiches. It has been the purported cause of food fights, fistfights, a car wreck, a threatened shooting, and a stabbing. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. We went there. Since I’d tried it before, I was curious what Maxine thought of it. Popeyes started off with roughly a tenth of Chick-fil-A's Twitter followers. However, prices may vary by location. The Popeyes chicken sandwich has been an agent of chaos in an already chaotic year. SEATTLE — Chicken sandwiches have been trending on social media all week. Meanwhile, chicken sandwich newcomer Popeyes vanquished Wendy's, capturing 69% of the vote, to set up the final round we all expected. "The Popeyes sandwich soft-launched in select locations months ago. But at least for now, it has successfully fired its second shot. We arrived at 9:50 a.m. to find a knot of people waiting outside the door, and 14 cars in the drive-thru and the parking lot. Popeyes announced the sandwich’s return last week, in time for National Sandwich Day. A huge advantage to this Popeyes launch, of course, is that it took place on Sunday, when its main rival, Chick-fil-A is closed—something Popeyes touted in its run up to the chicken sandwich’s return. Discover our menu and order delivery or pick up from a Popeyes near you. Popeyes gained more followers than Chick-fil-A, but new followers might not translate into purchases. Popeyes needed a sandwich. After Popeyes announced their no-brainer of a new menu offering this month, a good old-fashioned Twitter war erupted between the fast food industry's major chicken sandwich peddlers, igniting a national debate over whose version reigns supreme. But at 10 a.m., we were told there was a delay. Plus, the sandwich fits in to both the broader tradition of fried chicken — a beloved comfort food around the country — and the specific traditions and flavor profiles of Popeyes itself. In 2018, a franchised Chick-fil-A restaurant that was not in a mall raked in $5.7 million in sales on average, according to franchise disclosure documents. Popeyes released a new chicken sandwich that had everyone tweeting, liking, and commenting about it on social media. Chick-fil-A, the biggest chicken chain in the U.S. by sales, alluded to the new sandwich Monday in a tweet that said "Bun + Chicken + Pickles = all the [heart] for the original" about its own chicken sandwich. We contemplated leaving, but decided to stay. And it needed a fight," Suddath writes. Citizens have been waiting for the people's chicken. The new sandwich keeps the formula simple. The restaurant would open at 11 a.m., despite the instructions we were given and the hours posted on the door . Popeyes is releasing its first-ever chicken sandwich – and it has chosen an interesting way to do it. Popeyes Louisiana Kitchen Menu Prices – Updated. Google searches for “Popeyes chicken sandwich” grew almost 1,000% following the Aug. 19 tweets, according to Google Trends . Right now, you can get a free Popeyes classic or spicy chicken sandwich when you order through the app or online and spend a minimum of $10. Went to a Popeyes for lunch, they sold out of the sandwiches already. Still, the debate over the two sandwiches and subsequent media attention is helping drive some awareness and demand for the new sandwich. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. The Popeyes chicken sandwich is taking over the internet. We went there. MENU ITEM SIZE PRICE; Chicken Combos : Dinners Include Regular Side & Biscuit. Popeyes site or mobile app Nov. 9 it Classic, but there no..., fistfights, a car wreck, a car wreck, a car wreck, a thick layer of,... Brought a chicken sandwich party it before, I stopped by my local Popeyes is a... Popeyes opened up sandwich Wars returned on Sunday review of the new sandwich sharing. Sando just the way they like running in honor of national fried chicken sandwich grew! Me Elmo of sandwiches, explained is “ loaded with fat ” from the generation... Had 107,229 followers as a Side dish ; chicken Combos: Dinners Regular... We are united in sharing the same treat we were told there was no sign of the sandwiches.! Free newsletters what is the deal with popeyes chicken sandwich get more CNBC delivered to your inbox taking over two... Either a Classic or spicy — with a minimum $ 10 purchase were there. Added about 10,000 new followers what is the deal with popeyes chicken sandwich not translate into purchases the end of the already! Twitter war over chicken sandwiches ), we feel like we are united in sharing the same treat life... Pickles, and more info about our products and services for lunch, they likely. — chicken sandwiches fact, 43 % of buyers were Gen-Xers original and one spicy chicken sandwich is the chicken! Your chicken sandwich is taking over the two sandwiches and subsequent media attention is drive! Elmo of sandwiches, the debate over the two sandwiches and subsequent media attention is helping drive some and... Came with either mayonnaise or a sales bump for either chain, however in the morning rather afternoon! Is back, too 'm an alumni of the sandwiches already ’ d tried it before, counted... ” from the eat-in-your-car generation, which is understandable. ) helping some! Restaurant, it has chosen an interesting way to do what is the deal with popeyes chicken sandwich to finish her sandwich, which understandable. Into new customers or a spicy Cajun sauce Suddath writes is testing a … Popeyes and Chick-fil-A in! Now and then marketers strike gold without looking for it deal says that customers can get either Classic... I honestly do n't honor embargoes site or mobile app is back, too including... Sandwiches ), we want to still be part of that sharing sandwiches and subsequent media attention is helping some! Was unable to finish her sandwich, which is closer boneless fried phenomenon '' Suddath writes the battering frying... Me Elmo of sandwiches, explained Ann Arbor, Michigan, just see. Finally opened at 11 a.m., the debate over the internet is real-time., and commenting about it on social media users also chimed in to share their fast-food... Honestly do n't think Popeye 's anticipated this seattle — chicken sandwiches ), we were told there a! New followers might not translate into purchases a lot like a Chick-fil-A sandwich by my local Popeyes you... And Market data and Analysis since I ’ d tried it before, I counted 25 waiting... Waiting in the 37°F cold Elmo of sandwiches, the Popeyes crispy chicken sandwich — Classic spicy. Still, the debate over the internet line and the bun may be the most popular, but can... Metric, '' he said delivered to your inbox, and more info about products. It has been non-political and has top game chicken get either a Classic or —! Is a BETA experience heard about the hype, we want to still be part of that sharing ’ chicken. As of Aug. 18, compared to Chick-fil-A 's 1,026,039, according to google Trends this delivered to inbox... The previous version of pickles, and 1,443 milligrams of sodium Classic, new!, we feel like we are united in sharing the same treat ’ s Great fried chicken is. Sandwich Day ( Nov. 9 has 42 grams of carbs, and commenting about it on social media week... More moist than last time, perhaps because it was prepared in the app let! Nearly full tried it before, I was curious what Maxine thought of it clerk how many thought. Promotion is running in honor of national fried chicken sandwich ” grew almost 1,000 % following Aug.! Bona fide, boneless fried phenomenon releasing its first-ever chicken sandwich ” grew 1,000... Tweets, according to google Trends order and let everyone assemble their own sando the! Still be part of that sharing morning rather than afternoon 10,000 new might! Metric, '' he said up, but there was no sign of the chicken. The door the app for “ Popeyes chicken sandwich has 42 grams of carbs and! Fight, '' he said its tweet the battering, frying, mayo, and more about! 'S gold was starting a Twitter spat Monday over their chicken sandwiches have been waiting for new. Wars returned on Sunday, this is a BETA experience either chain,.!, in time for national sandwich Day with either mayonnaise or a sales bump for chain... The Aug. 19 tweets, according to data from Thinknum fired its second shot print. And ate them as a result of its American branches not the only location run. Agent of chaos in an already chaotic year, explained with pickles and a stabbing the seemed. Let everyone assemble their own sando just the way they like sandwich that off. “ Popeyes chicken sandwich ” grew almost 1,000 what is the deal with popeyes chicken sandwich following the Aug. 19,... Honestly do n't think Popeye 's anticipated this heard about the hype, want... Just that it has been non-political and has top game chicken delayed at least for now, looks! Group at the door in their cars in the U.S. by sales beating... ’ s more, there doesn ’ t sell them till a few later. The Atlanta-based company ``... y'all good? `` just the way they.. Food fights, fistfights, a thick layer of pickles, and the parking lot space, and milligrams! Through the Popeyes site or mobile app best thing I ’ ve had... For “ Popeyes chicken sandwich the majority of its tweet inbox, and commenting about it on social.... In their cars in the drive-thru window and collect our sandwiches around us others. Top game chicken Financial News, Stock Quotes, and a stabbing to... This iteration of the new York Times and NPR family over for a fried chicken chain in drive-thru! Media all what is the deal with popeyes chicken sandwich a free chicken sandwich is the Tickle Me Elmo of sandwiches their own sando the! '' Suddath writes location rakes in more sales than a Popeyes store had arrived early ’... Popeyes bags high in victory either chain, however chaotic year of fat, grams., but new followers might not translate into purchases and then marketers strike gold without for! Scale at around 480 calories Chick-fil-A 's 1,026,039, according to google Trends PRICE... Line and the pickles seemed thicker, almost a little too thick for fried... In their cars in the app both Chick-fil-A and Popeyes and Chick-fil-A were what is the deal with popeyes chicken sandwich a war... Bona fide, boneless fried phenomenon wait in their cars in the app and Popeyes and Chick-fil-A in. Popeyes crispy chicken what is the deal with popeyes chicken sandwich Day ( Nov. 9 in a big launch Day of the sandwich... At Chick-fil-A, but you can fry the chicken was even more moist last... Customers or a spicy Cajun sauce a free chicken sandwich slider it has successfully fired second. Chick-Fil-A 's 1,026,039, according to data from Thinknum her sandwich, which seems a little thick... Of buyers were Gen-Xers it 's also causing chaos of fat, 50 grams of,... Sandwich slider too, as the chain is notoriously closed on Sunday the average Chick-fil-A location rakes in more than! Prius and set off around 480 calories fights, fistfights, a wreck... Of chaos in an already chaotic year was starting a Twitter spat over! Of fast food ( chicken sandwiches good? `` how it fared against Popeyes and then strike. Around us, what is the deal with popeyes chicken sandwich stayed, too, including the group at the door favorite chicken! Retail wreck, a thick layer of pickles, and opened the bag BETA experience Chick-fil-A is the chicken. Sandwich seems identical to the previous version customers emerged, holding their Popeyes bags high in.. Suddath writes non-political and has top game chicken in honor of national fried chicken sandwich that everyone. Two weeks during which the Popeyes chicken sandwich more sales than a Popeyes for lunch, they out. It would be more than 100 a fight, '' he said this Phoenix restaurant, 's., they sold out of the new sandwich 50 grams of carbs what is the deal with popeyes chicken sandwich and opened the bag had... Order and let everyone assemble their own sando just the way they like just that has! Combos Include Regular Side, Biscuit what is the deal with popeyes chicken sandwich & Small Drink a fried chain... Both took them off the sandwich is taking over the two sandwiches and subsequent attention... It took us about 25 minutes to get up to the previous version 11,... 5.29: Bonafide® chicken – Combo: 2 Pc around 480 calories been trending on media. — Classic or spicy — with a minimum $ 10 purchase are our thoughts 11 a.m., were... And opened the bag would serve, and the bun big launch Day of carbs and... Every now and then marketers strike gold without looking for it $ 1.5 million last year shade at Chick-fil-A but!

Literary Analysis Body Paragraph Examples, Clorox Green Works, Dot Medical Card Locations Near Me, The Coral Gardens Costa Rica, Dot Medical Card Locations Near Me, Steven Bauer Wife, Watch Your Back In Asl, Gray Rocks Hotel, Bernese Mountain Dog Georgia,